why you choose me
Why Work With Me
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- 25+ years senior marketing and strategy roles (Bostik, Co-op, Disney, Princes, Dulux, Character World, Vaillant, and more)
- Delivered multi-million pound product launches and brand turnarounds
- iPEC trained coach (320+ training hours, globally recognised)
- Deep expertise in personal development, psychology, and human behaviour
- Diverse life experience and wide social circle that brings multiple perspectives
I've Been in the Corporate World - And Left It
I know what it’s like to deliver results under pressure, manage big budgets, lead teams, and navigate organisational politics. I’ve launched products into major retailers, turned around declining brands, and delivered millions in revenue growth.
But I also know what it’s like to realise that world doesn’t fit anymore. To want something more meaningful. To leave and rebuild.
I Understand Purpose Driven Work
I spent 12 years at Co-op a values led organisation where “people before profit” wasn’t just marketing speak. I pioneered putting Braille on medicine packaging (which became law across the pharmaceutical industry). I’ve worked with charities, social enterprises, and causes I care about.
I understand the tension between commercial reality and staying true to your values. You can do both but it takes strategy.
I'm Actively Engaged
I’m not coaching from theory. I’m deeply involved in social justice work – organising, speaking up despite backlash. I know what it costs to stand for something. I know about burnout, about juggling too much, about the frustration of trying to create change in systems that resist it.
I bring that lived experience to our work together.