I’ve gathered wisdom from every corner of the professional world
You’re at a crossroads. You have skills, experience, and drive, but you’re wondering how to apply them in a way that feels more yours. You might be looking at corporate, startup, entrepreneurship, or something entirely new.
I understand this tension deeply, not because I rejected one path for another, but because I’ve lived in all these worlds and gathered what works (and what doesn’t) from each.
My Journey: A Collection of Professional Wisdom
Chapter 1: The Corporate Innovator (12+ years)
At the Co-op and Bostik, I learned how to make big things happen inside big systems:
-
Pioneered Braille on medicine packaging (it later became UK law)
-
Turned around declining brands with shoestring budgets
-
Built teams and launched products that reached millions
-
What I gained: How to navigate complexity, build consensus, and create impact at scale
What I loved: The resources, the team collaboration, the thrill of market changing innovation
What challenged me: The slower pace, the politics, the feeling of being a cog when I wanted to steer
Chapter 2: The Industry Explorer (10+ years across sectors)
I intentionally left my comfort zone to gather diverse experience:
-
Worked in FMCG, healthcare, DIY, manufacturing, retail, and more
-
Experienced startups, family businesses, and global corporations
-
Launched products with Disney, negotiated with Sony, advised small founders
-
What I gained: How different industries solve similar problems, what’s truly universal about business and leadership
What I loved: The constant learning, fresh challenges, seeing the same problem through different lenses
What challenged me: Starting over repeatedly, proving myself in new contexts, the instability
Chapter 3: The Entrepreneur & Director
I finally built my own ventures:
-
Started an online business (later sold)
-
Served as director in partner companies (learning hard lessons about partnerships)
-
Built a six property portfolio (navigating the ethics of being a landlord)
-
What I gained: What it really takes to be responsible for everything, the highs, the lows, the payroll, the vision
What I loved: The freedom, the direct connection between effort and outcome, building something truly mine
What challenged me: The isolation, the weight of all decisions, the feast or famine reality
Chapter 4: The Integrator (Today)
Now I bring all these perspectives together as a coach and advisor:
-
I understand corporate constraints AND startup hunger
-
I know how to read a P&L AND read human behavior
-
I’ve experienced team brilliance AND solo struggle
-
What I offer: Context spanning wisdom that helps you navigate your unique situation
EXPERIENCE
Credentials
- iPEC trained coach (320+ training hours)
- 25+ years in senior marketing and strategy roles
- Extensive training in personal development methodologies
- Passionate about psychology and human behaviour
- Wide network across diverse communities and industries
