Thoughtful Strategy

My Approach

Values-Driven

Everything we do is rooted in honesty, kindness, and authenticity. I won’t feed you generic advice. This is about what actually works for YOU.

Strategic & Practical

I’m not here to tell you to “follow your passion” without a plan. We’ll get clear on vision AND develop concrete strategies to get there. Ideas mean nothing without execution.

Holistic

I don’t separate “life” and “business” artificially – because for purpose driven people, they’re intertwined. We look at the whole picture so you can build something sustainable

Results-Oriented

We set clear goals and track progress. This isn’t endless navel gazing – it’s about actual transformation and measurable outcomes.

Honest & Direct

I’ll challenge you when needed. I’ll call out self sabotage, limiting beliefs, and patterns that keep you stuck. But always with care, never with judgment.

Thoughtful Strategy

Coaching Process

1

Initial Consultation

Let's talk about where you are, where you want to be, and whether we're a good fit. No pressure, no hard sell — just an honest conversation.

2

Discovery Session

Our coaching journey begins with understanding your unique needs, goals, and challenges. This session allows me to tailor our work together specifically to you.

3

Goal Setting

We define specific, measurable, achievable, relevant, and time-bound (SMART) goals. These goals provide clarity and focus for our sessions.

4

Regular Coaching Sessions

Typically 60–90 minutes via video call or in person (Manchester-based). I ask powerful questions, actively listen, and provide feedback to help you gain new insights and take action.

5

Accountability and Support

I hold you accountable for the commitments you make. I provide ongoing support, encouragement, and motivation to keep you on track and overcome obstacles.

6

Progress Evaluation

We regularly assess your progress and evaluate the effectiveness of our strategies, making adjustments as needed to ensure continued growth.

Thoughtful Strategy

Notable Achievements

 Because credentials matter when you’re trusting someone with your future:

  • Pioneered Braille on medicine packagingat Co-op – became law across pharmaceutical industry, generated £2M in free PR, won three national awards
  • Turned around Blu-Tack brandfrom 83% to 92% market share, reversing long-term decline
  • Created new product category(Bostik Sticki) achieving 65% brand share across 4 countries
  • Secured Guinness World Recordfor Blu-Tack with just £10K budget, reaching 40M people across 100 countries
  • Led breast cancer charity campaignthat raised £25K, gained national PR and celebrity support, increased market value 10%
  • Delivered 15% sales growth(£165M total) at Dulux by regaining brand loyalty through strategic repositioning
  • Grew business from £29M to £40Mat Character World through data-driven product marketing
  • Managed multi-million pound budgetsand delivered consistent ROI across multiple organizations